Name:  Rebeca Rumayor 
Major at Baruch College:  Marketing 
Company: Rumayor Marketing
Title:  Chief Marketing Officer
Graduation Year(s):  2008
School (if applicable) within Baruch College:  Zicklin School of Business


Please briefly describe your current profession in-detail including your responsibilities and tasks.

As CMO of Rumayor Marketing, I am responsible for acquiring and retaining clients to conduct digital marketing and search engine optimization campaigns on their behalf.  Currently, I am focused on one client primarily.  I manage social media and a Google AdWords campaign for a law firm – Paykin, Richland and Falkowski, P.C.  They were founded by Alexander Paykin, Esq. who I met through the New York State Bar Association.  If you need legal representation, please visit for a free consultation.

As a trained paralegal and member of the Puerto Rican Bar Association, I network with bar associations to match my services with attorneys seeking legal marketing expertise.

Please briefly describe your career path to-date, including the reasons behind job changes you made since graduating from Baruch College.

When I graduated with my MBA in Marketing from the Zicklin School of Business at Baruch College in 2008, I began working as an Account Executive at GlobalHue Latino handling multicultural marketing for the Verizon Wireless client.  As a native Spanish speaker, I managed multimedia campaigns in the US Hispanic Market.  After some budget cuts and being laid off, I earned my NY state license to sell life and health insurance through New York Life.  Once I had sold to all my friends and family, I joined a Latino law firm, trained as a paralegal and was promoted to Marketing Manager.  I accomplished goals including expanding the law firm’s client base tenfold within one year mainly using Hispanic media and lead generation software.  I went on to venture out on my own and launched Rumayor Marketing a year ago and continue to build my business today.

How did your experiences at Baruch College (e.g., academic studies, extra-curricular activities, student groups) prepare you for your career?

Writing research papers and learning market research skills such as statistics in my coursework at Baruch prepared me very well for my career.  My favorite class was Entrepreneurship which motivated me to get experience in my marketing career and then launch my own business.  I also benefited from being a student member of ALPFA at Baruch.  That is the Association of Latino Professionals in Finance and Accounting.  I also attended NSHMBA events to get to know the National Society of Hispanic MBAs.  All the meetings built up my networking skills to improve my sales skills and expertise on the Hispanic market.

What job resources (e.g., internships, work-study jobs, summer and/or other work opportunities, etc.) have influenced your career choice(s)?

After graduating in 2008, I wanted to hone my skills in IT, digital and search marketing so I joined the Google Academy online.  Last August, I became a Certified Google Partner mastering the exam on Google AdWords marketing and Google Display Network marketing.  This has enabled me to offer search engine optimization or SEO marketing services to my client.

Today, what advice would you give to an undergraduate or graduate Baruch student interested in your field?

I would say seek out a mentor early on in your academic career.  Visit office hours of professors so you can easily get references for job searches later on in your professional journey.  I mentor a young Kenyan student at the University of Toronto through the Global Giveback Circle.

How can an interested person contact you?

Phone Number:  347-754-4714

E-mail: [email protected]