Name: Howard Liao
Major at Baruch College: Finance Major, MBA
School within Baruch College: Zicklin School of Business
Company and Title: Priceline LLC, Director of Business Intelligence

1. Tell us about your organization and your role there., A booking Holding company ranked No. 243 on the 2023 Fortune 500 list. Director of Business Intelligence.

2. What made you interested in the field and what drives you in your current profession? 

I took MBA as a Major. It gave me a totally different perspective on how this society operated. In that sense, I would credit professors at Baruch who guided through MBA courses which ultimately led me to start my career as a wall street day trader, then “DOT COM Heyday” Web developer, to grow into the field of Business Intelligence with hybrid of business understanding and technology, and become an Author of Novel “A Journey must Be taken – Playlist” now.

3. What were some unique challenges you faced in your professional career and how did you solve them? 

There had been tremendous changes in this field, Gen AI is pose to change everything in fast and furious phase. Sometime, you feel that you can’t catch up with the pace of the innovation.

Keep ground yourself in your field, never stop to upgrade of skill in technology, and most of all, serve the business growth.

4. How was your experience at Baruch like? How did Baruch impact your life and career?

Professors went beyond the text book to teach what real-world jobs required. When we took accounting, the CPA exam was constantly brought out; when we learned financial analysis, the CFA certificate was discussed; when we studied international business, the court cases were debated. This built a solid foundation for me. The final exam was real and not easy; the team presentation was joyful.

5. What is one of your favorite memories you have from your time at Baruch? 


After the final exam, a group of people walked on fifth Ave northbound to Grand Central when was one of my favorite memories.


6. What is some advice can you give to current Baruch students and alumni about working in the field of your profession? 

Follow your intuition and passion.

This newly published novel – “Journey Must be Taken – Playlist,” is my wildest dream brought into this world. I fully believe that if you put your mind to it, you can achieve anything. If someone else can do it, so do you!

7. How can people contact you?


LinkedIn Facebook Twitter Instagram Youtube